وب‌سایت رسمی دکتر حسنعلی محمودی

بزرگترین وب‌سایت مارکتینگ در ایران

وب‌سایت رسمی دکتر حسنعلی محمودی

بزرگترین وب‌سایت مارکتینگ در ایران

وب‌سایت رسمی دکتر حسنعلی محمودی

* دکتری مدیریت کسب و کار (DBA)
* بنیان گذار و مدیرعامل گروه مشاوران کسب و کار مهرگان
* مشاور ارشد بازاریابی و فروش سازمان ها





۲ مطلب در مهر ۱۳۹۶ ثبت شده است

13Key Strategies For Building A Successful Brand In Today's Economy

سه شنبه, ۲۵ مهر ۱۳۹۶، ۰۷:۰۴ ب.ظ

A brand is so much more than a logo or its visual elements, and building a strong one is often equal to, if not more important, than the product or service itself.

A crowded market, not understanding your target TGT -0.87% customer, inexperience — all of these factors may affect your ability to be successful, especially as a first-time business owner. It's easy to get carried away with overcomplicated strategies, but keep your sights on the core elements when it comes to creating your brand. Below, members of Forbes Coaches Council explain what these are:

1. Leverage The Testimonial Economy 

We now live in the testimonial economy. We no longer listen to what others say about themselves. Instead, we go online to learn what people say about them. Influenced by their comments, we make a more informed buying decision. Want to build a successful brand? Leverage the testimonial economy by building a community of ambassadors ready to share their love of your brand online. - Mark S. Babbitt, YouTern 

2. Create Emotive Appeal 

A key way to build a successful brand is to use emotive appeal by creating an association between the product or service and an emotion. When we understand the key desires and struggles of our target market, we can build a brand persona that shows how our product can help our target market achieve their desired state of feeling. Most buying decisions are emotional in nature.  - Carolin Soldo, Carolin SoldoCoaching & Events 

3. Focus On Generating Value For Others 

People rarely remember what you said or did, but they remember how you made them feel. Trust is the most important currency in the 21st century, and the person you're serving must feel the genuineness of your character and experience your competence first hand. Generate value for others three times before asking for anything in return. If your service is unique, your brand will be solidified. - Michael S. Seaver, Seaver Consulting, LLC 

4. Use The Internal Dialogue Of Your Clients 

Talk your prospects' language. We tend to use marketing words to define our brand. What is your prospect saying to their partner over the dinner table? Are they using words like "alignment, collaboration or engagement?" More likely they are saying, "We can't get things done, no one cares that we are behind, we are missing deadlines, again." Use what they say in your branding materials. - Debora McLaughlin, The Renegade Leader Coaching & Consulting Group 



Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?


5. Be Known For A Specific Niche 

Don't muddy your message by telling prospects you are an expert in multiple things. For example, saying you are an image consultant for men and women is a much less powerful message than saying you are an image consultant specializing in women over 40 who are re-entering the workforce after being stay-at-home moms. Being specific allows you to be memorable and the best in your niche. - Barbara Safani, Career Solvers 

۰ نظر موافقین ۰ مخالفین ۰ ۲۵ مهر ۹۶ ، ۱۹:۰۴
دکتر حسنعلی محمودی

8Keys to Creating Effective Advertisements

شنبه, ۸ مهر ۱۳۹۶، ۱۲:۲۳ ب.ظ

 

Advertising

It has been said that advertising is the price to be paid for being unremarkable. That may be true, but I have noticed that even remarkable businesses advertise. It is a key component of your marketing campaign, for awareness or consumer education of your value. This blog’s objective is to give you some tips on creating effective advertisements.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

– Leo Burnett

Marketing or advertising, you need to create information that your customers find interesting and worth talking about and remembering.

Check out our thoughts on creative marketing.

Related post: Insurance Advertising War … 8 Examples to Learn From

Here are 8 important enablers we rely on to create effective advertisement messages:

Grab and hold viewers’ attention

Hold attention with with interesting information.  Keep in mind that people don’t read ads, they read what interests them. Your ad messages must be interesting to your target communities.


Define a value proposition

Value that truly discriminates you from your competition. Give your customers reasons to select you.


Consider the end state values to your customers

A good example of this is Dell’s fast delivery of a custom computer.


Make your messages simple

So simple that the reader will quickly understand. Keep in mind that pictures are far more valuable than words.

Be relevant to your target market.

Keep in mind that one message does not fit all. It starts with knowing your target market.


Define your positioning

Your positioning is your frame of reference. Make comparisons to your competitors if you can.


Effective advertisements … clearly link your messages

Link your messages to your brand. Remember the AFLAC duck or E-Trade’s talking baby … these are great linkages to the brands.

Related post: Successful Advertisement Design … 12 Best Examples to Study


Make your ad a component

It should be a component of an integrated marketing campaign.

Remember, it is not what advertising does with the consumer, it is what the consumer does after reading the advertisement. Â After looking over these enablers and Allstate’s mayhem ads … how do you think they did?

What are some of your experiences with advertising as a component of an integrated marketing campaign?

Do you have an advertising experience to share with this community?

Need some help in capturing more customers from your advertising? Creative ideas to help the differentiation with your customers?

 

Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.

Call Mike at 607-725-8240.

All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.

When things are not what you want them to be, what’s most important is your next step. Call today.

Test. Learn. Improve. Repeat.

Are you devoting enough energy improving your advertising design?

Do you have a lesson about making your innovation  better you can share with this community? Have any questions or comments to add in the section below?

Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.  

Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.

More reading on marketing strategy from Digital Spark Marketing’s Library:

Ogilvy on Advertising … Best Lessons Learned from his Secrets

Volkswagen Ad … The Secrets to Its Effectiveness?

Effective Advertising … 14 Best Examples of Ad Design

Use 8 Breathtaking Commercials That Employ Emotional Appeal

Like this short blog? Follow Digital Spark Marketing on LinkedIn or add us to your circles for 3-4 short, interesting blogs, stories per week.


۰ نظر موافقین ۰ مخالفین ۰ ۰۸ مهر ۹۶ ، ۱۲:۲۳
دکتر حسنعلی محمودی